Aloha Maui Pride festival week 2019 exceeded everyone's expectations: Over 500 people came to the Pride festival, the largest turnout ever! The other events that week were also successful, with happy faces, people dancing, dazzling performances, and lots of rainbow colors everywhere!  You can check out photos from all those events here. 

So we had a humble beginning and we hope to grow Aloha Maui Pride festival into an internationally recognized Pride festival, gathering LGBTQ+ people from around the world. Have we piqued your interest? You can make a tax-deductible donation at the link above or if you're on Maui (or can assist remotely) we welcome & encourage any LGBTQ+ members or allies to get involved with AMPPG.

On a fateful day in November 2018 at the monthly LGBTQ brunch, a couple of people were approached by a previous President of Maui Pride, the group that had been holding Pride festivals on Maui for years. He asked each a question, "Do you want to help us with organizing Pride festival next year?" So what started out to be an effort to help an existing group with the festival over the next 11 months, turned into something much different than they knew at that moment when those two people said a collective "yes".

They put the word out to the community to see if others had ideas and wanted to get involved with planning the Pride festival. The first meeting was held the following month, consisting of about 12 people who casually gathered on beach chairs in Waipuilani Park to throw out ideas. So began the Aloha Maui Pride Planning Group (AMPPG). They met every few weeks to figure out how to raise funds, where to hold the festival, and what would the festival look like. Then, in February 2019, plans changed. Members of the planning group were informed that if Pride festivals were to continue, the group would have to go it on their own. Pride festival was only 8 months away! The group realized that holding the  annual inclusive, diverse LGBTQ+ festival on Maui couldn't end there: The challenge was accepted. In March 2019, a new 501(c)(3) nonprofit charitable organization was formed. A poll was posted on social media, and the community voted for a new festival and nonprofit organization name that represented the Love, Peace, and Compassion of Hawaii; Aloha Maui Pride. 


The AMPPG found a great meeting place at the Board President's store, Exclusively Yours and Ceramic Tile in Kahului, and set a schedule to meet every 2 weeks until October. More people joined that had much needed experience with event promotion, performance, and organization, and fundraiser events were planned. The LGBTQ+ community and allied businesses supported the group's efforts through donations, events, ticket sales, and merchandise. Four days of events were planned for inaugural Aloha Maui Pride festival week 2019. But no one in the group knew for sure if the community would come out, enjoy the celebration, feel represented and safe, and if the events would be successful. In September, the Mayor's office contacted the Board President about doing a proclamation for National Coming Out Day on October 11, during Pride week. Another group member organized the local LGBTQ+ organizations to represent the community by walking in the Maui County parade, that occurs the week prior to Pride festival. Then a reporter for the weekly publication, Maui Time, contacted a group member to do a cover story on the Pride festival week. It was on!!! 

Come to one of our planning meetings to see if it's something you would like to be involved with; you can find the upcoming meeting listed on our calendar here.  We have a Facebook AMPPG group, but we ask that you to first come to a meeting, try it out, and see how you may want to be involved. If you would rather occasionally volunteer at an event, you can sign up here or if you have any questions, send us an email here.  Mahalo!


Why did Aloha Maui Pride choose to include 'Aloha' to be part of their name? let's start with an overview of what the word Aloha means...


 literal meaning is “the presence of breath”.

The root words that make up 'aloha' are:

'alo' meaning joy, in the present,

'ha' meaning life energy, life, breath. 

Using Hawaiian language grammatical rules, it translates this literally as "The joyful sharing of life energy in the present" or simply "Joyfully sharing life". It means living and treating each other with love, dignity and with the same respect and care as their ancestors did. aloha is being part of all, and all being part of me. 

Hawaii's Aloha Spirit law 

based upon an impassioned speech by Pilahi Paki, in 1986 Hawaii defined into law [HI Rev Stat § 5-7.5 (2013)] an acronym for "aloha":

Akahai’, meaning kindness to be expressed with tenderness;     

Lokahi, meaning unity, to be expressed with harmony;     

'Oluolu’, meaning agreeable, to be expressed with pleasantness;     

Haahaa, meaning humility, to be expressed with modesty;     

Ahonui’, meaning patience, to be expressed with perseverance.

     'Aloha' is more than a word of greeting or farewell or a salutation. 'Aloha'    means mutual regard and affection and extends warmth in caring with no obligation in return. ‘Aloha’ is the essence of relationships in which each person is important to every other person for collective existence. ‘Aloha’ means to hear what is not said, to see what cannot be seen and to know the unknowable.” 

Base source:

Aloha Maui Pride

at the heart of the organization's core values is to treat each other

with dignity, respect, and kindness, to enhance a mutual understanding and acceptance of all people, and to be humble in these responsibilities. The mission of Aloha Maui Pride is to improve and honor the lives of   Lesbian, Gay, Bisexual, Transgender, Queer, Gender Non-conforming, Non-binary, Aikane, Mahu, Mahu Wahine, and Mahu Kane people and increase the visibility of LGBTQ+ people and Allies within the State of Hawaii.

Aloha Maui Pride
415 Dairy Rd., Suite E-612
Kahului, HI 96732
Get involved...become an AMP Volunteer!